About Me

A passionate User Experience Evangelist, with four years of work as an interaction designer, information architect and usability analyst. Currently at the Kelley School of Business pursuing an MBA to gain an understanding of business strategy and marketing.
This is a portfolio of his design and business philosophy, a glimpse of his professional work and work as a design student at IIT Guwahati.

Have a look at Gagan's resume. Please feel free to contact him at shahg(at)Indiana(dot)edu

"Creative" Business Problem Solving Approach

I view both design and business consulting as "problem solving" approaches.The "Design" approach to problem solving:

• It recognizes ambiguity and explores multiple incomplete solutions
• Proposed Solutions change with the process, as exploring them uncovers relevant issues and reduces ambiguity
• It is a forward looking qualitative approach as against a quantitative data driven approach to problem solving (Quantitative data may be used to come up with proposed solutions, but not for critical decision making)

This is an attempt map the creative process to the business process of problem solving.
The diagram on the right depicts the creative problem solving process mapped to my design and business problem solving processes. I call it a “Creative” business problem solving approach.

Professional Work

Web and Desktop Application Design

Design Process

Here are a few artifacts (dummy) from the design process I followed as a User Experience Designer:
  • Process Flow
  • Wireframe
  • Information Architecture
  • Interaction Design
  • Graphic Design
  • Style Guide
I can not display actual visual artifacts due to confidentiality agreements. Contact me for discussing my approach to these projects.

Projects

Online Hotel Reservation

Enhanced the user experience of a online hotel booking engine, improving visibility to the target market segment by designing customized and portable web widgets.

Here is a video link about the launch of the new design from the offical website.

Airline Cargo Revenue Accounting

The Revenue Accounting product, RAPID*,was migrated from D2k to Dot Net. This was a unique opportunity to redesign a product which already had a large expert user community. I also had the opportunity to design the visual identity of the product.
Here is a link to the official RAPID website.
*RAPID = (Revenue Accounting Proration interline Billing and Decision Support)

Online Assistant for Investment bankers

It provides Investment Bankers with consolidated decision making customer information, to help in the creation of targeted financial products.
This eliminated the use of multiple excel files which made it inconvenient to consolidate and analyze date in proper context.

Trade Promotion Management

Conceptualized a “Trade Promotion management” system for a Multinational FMCG corporation. The solution enabled effective creation and evaluation of trade promotions.
My role was requirement gathering, IA, Visual design and Prototyping, along with leading the HTML development team.

Online Content Management

Designed the online process for ordering, processing and evaluating Loss Control services from HSB-PLC, streamlining the process and reducing communication delays. The intranet Portal provides control over the whole life cycle of the process of ordering , preparing and conducting site technical surveys and filling reports.

Academic

My Academic Projects

This includes projects work at IIT-G & various internships. (Product Design, Automobile Styling, Exibition Design, Design theory etc.)

Some sketches, renderings, models etc.